visual design
How things look
Visual design is the arrangement of visual elements—color, typography, imagery, spacing, layout—to communicate effectively and create aesthetic appeal.
The term appears most often in digital contexts like websites and apps, but applies wherever appearance serves function: The visual design draws users toward the call-to-action button.
Good visual design guides attention and establishes hierarchy without the viewer consciously noticing.
- colorVisual hue property
- color theoryFramework for understanding hues
- Adobe PhotoshopRaster graphics editing application
- alignmentCorrect relative positioning
- contrastNotable difference between things
balance · hierarchy · texture · shape · Bauhaus · branding · brand identity · line · minimalism · Adobe Illustrator · composition · golden ratio · brutalism · typography · drop shadow · prototyping · grid · font
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- creative fieldsillustration, animation, photography, video production, art direction
- designfunctionality, emphasis, unity, typography, logos
- creativityimagination, creativity, brainstorming, unique voice, inspiration
- aestheticsaesthetics, aesthetic, beauty, beautiful, ugly
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
visual designvisual noise
Distracting image interference
randomness · disarray · natural formation · undesigned · organic growth