art direction
Design team oversight
Art direction is the oversight of visual style and design elements in creative projects—films, advertisements, magazines, video games.
The art director makes aesthetic decisions about color, typography, imagery, and composition to achieve a unified look.
The art direction gives the film a noir feel.
She moved from graphic design into art direction.
- set designCrafting theatrical environments
- film setMovie production location
- graphic designArranging images and text
- costume designCreating performers' period attire
- compositionArranged elements forming whole
lighting design · shot list · layout · mise-en-scène · period piece · lookbook · matte painting · production design · storyboarding · title sequence · mood boards · color palette · typography · visual storytelling · image manipulation · art history · visual design · iconography
- filmmovies, film, filmmaking, cinematography, film editing
- art worldartist, painter, painting, paintings, sculpture
- creative fieldsgraphic design, illustration, animation, photography, video production
- creative industriesadvertising, animation, broadcasting, design, entertainment
- designdesign principles, functionality, emphasis, unity, graphic design
- Filmmakingcamera, film director, camcorder, directing, script
art directionsound design
Crafting audio for media
audio engineering · musical direction · cinematography · acting · screenwriting
art directionraw footage
Unprocessed recorded material
naturalism · realism · documentary style · happenstance · location shooting