niche markets
Targeted buyer groups
Niche markets are specialized segments of a larger market, defined by particular needs, preferences, or demographics.
Where mass markets pursue broad appeal, niche markets target narrow audiences: organic pet food, left-handed guitars, plus-size athletic wear.
A business finds its niche by identifying underserved customers.
The singular niche market describes one such segment; the plural encompasses the strategy of targeting them.
- specializedAdapted for particular function
- bespokeMade to individual specifications
- demographicsStatistical population characteristics
- tailoredAdjusted to fit exactly
- cottage industriesSmall home-based manufacturing
mom and pop · underserved · small batch · segmentation · long tail · subgroup · micro-targeting · customization · limited edition · maker movement · focused · exclusivity · microbusinesses · artisan crafts · craftsmanship · hobbyist · passionate · enthusiast
- market segmentssegments, demographics, demographic, geographic, behavioral
- long tailrare items, power law, demand curve
- microstate economiestax haven, tax havens, offshore banking, offshore finance, banking secrecy
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- small businessesbakery, restaurant, salon, boutique, florist
niche marketsmass market
Produced for general consumers
mass appeal · global market · commodity market · general audience · mass consumption
niche marketsmass production
Large-scale standardized fabrication
commoditization · one-size-fits-all · wholesale · bulk goods
niche marketsmass marketing
Undifferentiated consumer outreach
shotgun approach · one-size-fits-all · lowest common denominator
market, niche, niches, niched, niche market, niche marketing, target market