tradename

Registered commercial identity

A tradename is the official name under which a business operates, or the proprietary name a company gives to a product.

Unlike trademarks, which protect logos and slogans, tradenames identify the business entity itself: The company does business under the tradename "Acme Industries".

Also spelled as two words: trade name.

branding

trademark

Registered commercial identifier

  • logoCompany identifying symbol
  • sloganMemorable promotional phrase
  • taglineMemorable branding phrase

registered · proprietary · marketing · advertising · packaging · positioning · label · identity · recognition · commercial

legal

patent

Obvious; inventor's monopoly

protection · ownership · license · rights · proprietary · litigation · injunction · counterfeiting · dilution

genericide

aspirin

Acetylsalicylic acid tablet

thermos · trampoline · cellophane · linoleum · kerosene · videotape · laundromat · dumpster · jacuzzi · velcro

commerce

franchise

Licensed business operation

wholesale · licensing · merchandising · market · sales · outlet · manufacturer · supplier · consumer · goods

Opposites
proprietary status

tradenamegeneric name

Unbranded product identifier

generic term · generic · common name · common noun · official name

Family

tradenames

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Rated G