touts

Sells with enthusiasm

Touts is the third person singular of tout, meaning to promote or praise energetically: The company touts its product as revolutionary.

A tout is someone who aggressively promotes something, often for personal gain—ticket touts resell at inflated prices, racing touts sell betting tips.

The word carries a whiff of pushiness or questionable motives.

soliciting

hawker

Roving vocal merchant

  • peddlerRoving small-goods merchant
  • scalperInflated-price ticket reseller
  • hustlerAggressive, unscrupulous earner

street seller · barker · crier · doorman · runner · middleman · reseller · black market · markup · inflated

informant

tipster

One who shares predictions

  • snitchOne who tells authorities
  • spyCovert information gatherer
  • moleSubterranean insectivore

insider · source · leak · whistleblower · rat · nark · fink · squealer · grass · stool pigeon

promoting

hype

Exaggerated promotional fanfare

  • publicizeMake information widely available
  • plugSomething that blocks openings
  • boostUpward push or increase

advertise · market · pitch · trumpet · herald · ballyhoo · puff · talk up · big up · push

endorsement

recommend

Suggest with approval

  • vouchGive personal assurance
  • backReverse side; support
  • supportTo uphold or sustain

endorse · approve · sanction · advocate · champion · sponsor · testimonial · backing · seal of approval · stamp

Categories
Opposites
promotion vs. concealment

toutshides

Conceals or animal skins

conceals · suppresses · covers up · buries · obscures

praise vs. criticism

toutsdisparages

Criticizes to diminish worth

criticizes · denounces · badmouths · denigrates · condemns

exaggeration vs. understatement

toutsunderstates

Presents as less important

downplays · minimizes · soft-pedals · plays down · de-emphasizes

Phrases
Family

tout, touted, touting

Familiarity
Top 50,000
Profile
Timeless · Concrete · Negative · Everyday, not technical · Rated G