tent-pole

Campsite vertical beam

A tent-pole is a pole that supports a tent, but the word now commonly describes a major product expected to support an entire business or franchise.

In entertainment, a tent-pole movie is a big-budget release meant to generate enough revenue to carry a studio's less profitable projects: The superhero sequel is the studio's summer tent-pole.

The metaphor extends to any anchor product or event that props up surrounding ventures.

shelter

canopy

Overhead protective covering

  • awningMounted overhead shelter
  • tarpWaterproof protective sheeting
  • lean-toSimple sloped shelter

tepee · yurt · pavilion · gazebo · dome · marquee · cabana · pop-up · shade · refuge

entertainment

blockbuster

Enormously successful entertainment property

summer · release · studio · box-office · Marvel · Disney · sequel · premiere · spectacle · Hollywood

camping

canvas

Heavy woven cloth

campfire · campsite · backpacking · s'mores · stargazing · wilderness · marshmallow · lantern · firewood · backcountry

structure

crossbar

Horizontal bar between uprights

  • frameSupporting outer structure
  • hubCentral connection point
  • connectorThing that joins others

joints · aluminum · fiberglass · collapsible · segmented · telescoping · ferrule · grommet · sleeve · clip

Opposites
structural function

tent-poletent stake

Metal pin securing shelters

tent peg · guy line · ground anchor · tent fabric · canopy

business/entertainment strategy

tent-polefiller

Substance closing gaps

B-movie · also-ran · throwaway · afterthought · indie film

support vs. dependency

tent-poledependent

Requiring outside support

hanger-on · parasite · leech · free rider · dead weight

Family

tentpole

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G