media campaign
Organized promotional effort
A media campaign is a coordinated series of communications across various platforms—television, radio, print, social media—designed to promote a product, cause, or message.
The term implies strategic planning and sustained effort rather than isolated advertisements: The nonprofit launched a media campaign to raise awareness about climate change.
Political media campaigns intensify before elections.
- advertisingPaid promotional communication
- ad buyCommercial time purchase
- publicityMedia-driven awareness
- press releaseOfficial statement for media
- public relationsOrganizational reputation management
promotion · viral · going viral · launch · strategy · brand · brand awareness · message · talking points · target audience · audience · reach · engagement · buzz · news cycle · slogan · billboard · social
- Health Activismhealth policy, health equity, healthcare access, patient rights, public health campaigns
- resistanceresistance, defiance, resistance fighters, civil resistance, resist
- labor actionslabor strike, strike, strike vote, walkout, picket
media campaignmedia blackout
Suppression of press coverage
news blackout · censorship · cover-up · radio silence · press ban
media campaignsilence
Total lack of sound
no comment · communication blackout · stonewalling · going dark · staying quiet
media, campaign, medium, medial, median, mediate, mediation, mediator, multimedia