target audiences
Who you're reaching
Target audiences are the specific groups a message, product, or creative work is intended to reach.
Marketers identify target audiences by demographics, interests, or behaviors: The campaign's target audience was women aged 25-40.
Writers and filmmakers also consider their target audiences when making creative decisions.
The singular target audience is more common, but the plural acknowledges that multiple distinct groups may be targeted simultaneously.
Statistical population characteristics
- psychographicsConsumer personality-based segmentation
- segmentationDivision into sections
- customer journeyConsumer's path to purchase
- market researchAnalyzing buyer preferences systematically
engagement · conversion · retention · reach · analytics · insights · personalization · campaigns
Those born 1981-1996
- boomersPostwar demographic cohort
- Gen ZPost-millennial demographic cohort
- teensAges thirteen through nineteen
- parentsMother and father
children · women · men · families · professionals · students · seniors · income brackets
People deeply into something
- hobbyistsRecreational pursuit enthusiasts
- collectorsThose who systematically acquire
- subculturesGroups with shared alternative identities
- devoteesPassionate adherents
early adopters · superfans · communities · aficionados · tribes · specialists · influencers · advocates
demographics
Statistical population characteristics
- psychographicsConsumer personality-based segmentation
- segmentationDivision into sections
- customer journeyConsumer's path to purchase
market research · engagement · conversion · retention · reach · analytics · insights · personalization · campaigns · branding
millennials
Those born 1981-1996
- boomersPostwar demographic cohort
- Gen ZPost-millennial demographic cohort
- teensAges thirteen through nineteen
parents · children · women · men · families · professionals · students · seniors · income brackets · ethnicities
enthusiasts
People deeply into something
- hobbyistsRecreational pursuit enthusiasts
- collectorsThose who systematically acquire
- subculturesGroups with shared alternative identities
devotees · early adopters · superfans · communities · aficionados · tribes · specialists · influencers · advocates · power users
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
target audiencesgeneral public
People as a whole
mass audience · everyone · general population · the masses · mainstream audience
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