grassroots funding

Small-donor money pool

Grassroots funding is financial support gathered from many ordinary people rather than from wealthy donors, corporations, or institutions.

Political campaigns tout grassroots funding to signal broad popular support: She raised two million dollars through grassroots donations averaging thirty dollars each.

The term emphasizes small contributions from large numbers of people.

Opposites
source scale

grassroots fundingcorporate sponsorship

Business funding for visibility

big money · PAC money · venture capital · dark money · foundation grants

power structure

grassroots fundingdark money

Undisclosed political contributions

PAC money

donor identity

grassroots fundingcorporate donations

Funds from companies given away

Family

grass, roots, funding, grassroots

Familiarity
Top 500,000
Profile
Timeless · Positive · Rated G