round number

Ends in zeros

A round number is one that ends in zero or consists of convenient units, making it easy to work with: Let's call it a round fifty dollars.

Round numbers often result from rounding—approximating to the nearest ten, hundred, or other neat figure.

They feel cleaner and more memorable than precise figures, which is why prices are set at $9.99 rather than the round $10.

psychology

memorability

Ease of being recalled

mental shortcut · fluency · satisficing

examples

ten

Base of decimals

billion · fifty · twenty · five hundred · dozen · century · gross · score · crore

estimation

approximation

Near but inexact value

shorthand · mental math · placeholder · benchmark · rule of thumb · order of magnitude · back-of-envelope

milestones

anniversary

Recurring memorial date

bicentennial · sesquicentennial · commemorative · landmark · golden · silver · diamond · platinum

pricing

wholesale

Bulk sales to merchants

price point · premium pricing

measurement

increment

Unit of increase

scale · dial · gauge · odometer · speedometer · thermometer · dosage · portion · serving size

Categories
Opposites
numerical aesthetics/form

round numberodd number

Integer not divisible by two

random number · decimal number · decimal · irrational number · prime number

Family

round, around, surround, rounded, surrounded, surroundings, surrounding, rounding, roundness

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G