publicist's
Press agent's work
Publicist's is the possessive form of publicist, a person who generates media coverage for clients—celebrities, companies, products, or causes.
A publicist's job involves crafting press releases, arranging interviews, and managing public image: The publicist's phone rang constantly during the scandal.
That was the publicist's idea, not mine.
Official statement for media
- pitchFrequency of sound
- journalistNews profession practitioner
- reporterOne who gathers news
- interviewFormal questioning session
headline · coverage · story angle · media kit · byline · exclusive · soundbite · talking points
Organized effort toward goal
- launchSet into motion
- buzzContinuous low drone
- hypeExaggerated promotional fanfare
- visibilityRange of clear sight
exposure · appearance · booking · tour · premiere · red carpet · event · photo op
Visual or mental likeness
- damage controlLimiting further harm
- crisis managementHandling urgent threatening situations
- scandalDisgraceful public affair
- narrativeAccount of events
perception · optics · branding · positioning · makeover · redemption · apology · comeback
Widely recognized public figure
- authorCreator of written works
- musicianOne who performs melodies
- actorOne who portrays characters
- brandCompany's product line name
politician · athlete · spokesperson · talent · star · executive · artist · influencer
press release
Official statement for media
- pitchFrequency of sound
- journalistNews profession practitioner
- reporterOne who gathers news
interview · headline · coverage · story angle · media kit · byline · exclusive · soundbite · talking points · press conference
campaign
Organized effort toward goal
visibility · exposure · appearance · booking · tour · premiere · red carpet · event · photo op · endorsement
image
Visual or mental likeness
- damage controlLimiting further harm
- crisis managementHandling urgent threatening situations
- scandalDisgraceful public affair
narrative · perception · optics · branding · positioning · makeover · redemption · apology · comeback · goodwill
celebrity
Widely recognized public figure
brand · politician · athlete · spokesperson · talent · star · executive · artist · influencer · personality
messaging
Sending written digital communications
- timingArt of choosing moments
- placementPutting somewhere specific
- target audienceIntended recipients of content
angle · hook · embargo · leak · plant · orchestrate · curate · control · access · gatekeeping
publicist'sclient's
Belonging to a patron
celebrity's · star's · artist's · subject's · principal's