press kits
Journalist information bundles
A press kit is a package of promotional materials prepared for journalists and media outlets.
Press kits typically include background information, photographs, fact sheets, and contact details—everything a reporter needs to cover a story about a company, product, or event.
Originally physical folders, press kits now often exist as downloadable digital packages: The band's press kit includes high-resolution photos and a full discography.
- brochurePrinted promotional material
- bookletBrief printed publication
- fact sheetsConcise informational documents
- pamphletUnbound topical booklet
- publicistsImage management professionals
media relations · photographs · red carpet · backgrounders · logos · biographies · company profiles · trade publications · film festivals · product launch · media kits · handout · media tour · promotional materials · flyer · packet · media outreach · announcement
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- fandom collectiblesaction figures, autographs, bobbleheads, collectibles, limited editions
- music memorabiliaconcert tickets, ticket stubs, tour posters, autographs, band posters
- automobiliahood ornaments, vintage signs, gas pumps, oil cans, emblems
- fight memorabiliaboxing gloves, championship belts, title belts, fight posters, autographed photos
- game marketingtrailers, trailer, gameplay footage, teaser, teasers
press kitsleaked documents
exposés · investigative reports · data breaches · internal memos
press kitsadvertisements
Paid public notices promoting something
direct mail · retail packaging · sponsored content · billboards
press, express, kit, pressing, expression, impress, depressed, impressive, impression