media outreach
Contacting news outlets
Media outreach is the practice of contacting journalists, bloggers, and other content creators to generate coverage for a person, organization, or cause.
It typically involves pitching stories, sending press releases, and cultivating relationships with media professionals: The nonprofit's media outreach resulted in coverage from three major newspapers.
The term appears frequently in public relations and marketing contexts.
- press releaseOfficial statement for media
- journalistsNews gatherers and writers
- talking pointsPrepared discussion themes
- podcastsEpisodic digital audio programs
- influencersPeople with online sway
press conferences · press tour · sound bite · thought leaders · pitch · blogs · storytelling · brand ambassadors · editors · advocacy groups · newspapers · streaming platforms · press coverage · radio · reputation management · television · event coordination · content creation
media outreachno comment
Refusal to speak
information blackout · press embargo · stonewalling · radio silence
media outreachmedia blackout
Suppression of press coverage
advertising · stealth mode · obscurity · secrecy · confidentiality
media outreachsecrecy
Practice of hiding information
stonewalling · cover-up · non-disclosure · opacity · going dark