pre-orders

Buy before release

Pre-orders are purchases made before a product is officially released or available.

Retailers and publishers use pre-orders to gauge demand and secure early sales: Pre-orders for the new console crashed the website.

The verb pre-order means to place such an advance purchase: I pre-ordered the album so it downloads on release day.

commerce

deposit

Place for safekeeping

purchase · ecommerce · retail · fulfillment · shipping · inventory · availability · stock · supply · demand

anticipation

excitement

State of eager enthusiasm

waiting · expectation · impatience · reveal · announcement · buildup · suspense · thrill · teaser · trailer

exclusivity

exclusive

Limited to one group

numbered · scarce · sold-out · rare · bundle · incentive · reward · guaranteed

gaming

console

Comfort in distress

  • titleFormal honorific or name
  • DLCSupplemental game content
  • SteamDigital game distribution service

PlayStation · Xbox · Nintendo · publisher · developer

publishing

book

Bound written work

author · signed · hardcover · bestseller · audiobook · manga · edition · pressing

Categories
Opposites
timing of purchase

pre-ordersbackorders

Requests for unavailable items

clearance sales · closeout sales · liquidation sales · fire sales · remainders

purchase deliberation

pre-ordersimpulse buys

Unplanned spur-of-moment acquisitions

impulse purchases · snap decisions

purchase timing

pre-orderssame-day delivery

Shipment arriving within hours

Family

order, ordered, disorder, orders, ordering, disorderly, reorder, reordering, reordered

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G