impulse purchases

Spontaneous checkout additions

Impulse purchases are unplanned buys made on sudden urge rather than deliberation—the candy bar grabbed at checkout, the gadget ordered at 2 a.m.

The term often appears in discussions of consumer psychology and marketing strategies designed to trigger such decisions: The store layout encourages impulse purchases.

Also called impulse buys.

Related

unplanned · treat · sensory appeal · rush · spontaneous · shopping spree · novelty items · decision fatigue · cognitive bias · fear of missing out · limited editions · flash sale · dopamine · checkout counter · grab · add to cart · credit card · sale

Categories
Opposites
planning and deliberation

impulse purchasescomparison shopping

Evaluating competing offers

shopping lists · sleeping on it

necessity vs. whim

impulse purchasesnecessities

What you cannot lack

staple goods · basic needs · must-haves

financial discipline

impulse purchasesdelayed gratification

Postponing pleasure for benefit

financial prudence · saving · savings · restraint · self-denial

Family

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Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G