pain point
Customer sore spot
A pain point is a persistent problem or frustration that needs solving.
In business contexts, it refers to specific difficulties customers experience that a product or service might address: Our software targets the pain point of manual data entry.
The term appears frequently in marketing and product development discussions, sometimes to the point of jargon.
Obstruction preventing passage
- roadblockObstruction across a road
- stumbling blockObstacle causing difficulty
- hurdleBarrier to leap over
- impedimentThing that obstructs progress
blockage · hindrance · chokepoint · restriction · constraint · limitation · setback · snag
State of being bothered
- irritationMild anger or inflammation
- aggravationState of being vexed
- grievanceFormal claim of unfairness
- complaintExpression of discontent
headache · hassle · nuisance · inconvenience · exasperation · vexation · dissatisfaction · discontent
Oppressive weight or duty
- strainExcessive stretching force
- pressureForce upon contact
- tensionStretched or strained state
- overloadBurden beyond capacity
anxiety · worry · hardship · struggle · difficulty · distress · toll · weight
Constriction limiting throughput
- frictionResistance between touching surfaces
- inefficiencySuboptimal use of resources
- customer feedbackResponses from buyers
- support ticketDocumented customer issue
unmet need · customer journey · touchpoint · service failure
barrier
Obstruction preventing passage
- roadblockObstruction across a road
- stumbling blockObstacle causing difficulty
- hurdleBarrier to leap over
impediment · blockage · hindrance · chokepoint · restriction · constraint · limitation · setback · snag · complication
annoyance
State of being bothered
- irritationMild anger or inflammation
- aggravationState of being vexed
- grievanceFormal claim of unfairness
complaint · headache · hassle · nuisance · inconvenience · exasperation · vexation · dissatisfaction · discontent · displeasure
burden
Oppressive weight or duty
overload · anxiety · worry · hardship · struggle · difficulty · distress · toll · weight · drain
bottleneck
Constriction limiting throughput
- frictionResistance between touching surfaces
- inefficiencySuboptimal use of resources
- customer feedbackResponses from buyers
support ticket · unmet need · customer journey · touchpoint · service failure
issue
Point of contention
flaw · error · fault · shortcoming · drawback · weakness · gap · failure · breakdown · malfunction
- body metaphorsbackbone, blind spot, gut feeling, headache, heartbeat
- business jargonacronym, scalability, buzzword, drill down, low-hanging fruit
- buzzwordssynergy, leverage, paradigm, stakeholder, scalable
- office jargonsynergy, circle back, touch base, deep dive, action item
- salessale, sales, selling, salesperson, salesman
- weaknessesweakness, flaw, failing, defect, shortcoming
pain pointhighlight
Most notable part
selling point · benefit · perk · sweet spot · value proposition
pain pointsolution
Answer or liquid mixture
remedy · fix · answer · resolution · painkiller
pain pointeasy win
Unchallenging victory
path of least resistance · seamless flow · streamlined process · convenience · enabler
pain, painful, pains, painless, pained, painfully, painkiller, painstaking, point