unmet need
Demand without supply
An unmet need is a requirement or desire that remains unsatisfied—something necessary or wanted that hasn't been addressed.
The phrase appears frequently in healthcare, social services, and market research: The study identified unmet needs among elderly patients, There's an unmet need for affordable childcare in rural areas.
In business contexts, unmet needs represent opportunities for new products or services.
- gapUnfilled space between
- falling shortNot meeting expectations
- longingIntense, persistent desire
- desireIntense wanting
- cravingPowerful urge to have
lack · void · hunger · yearning · wanting · deficiency · shortage · unfulfilled · ache · emptiness · deprivation · crying out for · demand · missing · inadequate · frustration · neglected · overlooked