mid-market
Neither premium nor budget
Mid-market describes the middle range of a market segment—between budget and premium options.
A mid-market hotel offers decent quality without luxury prices.
Mid-market consumers have moderate purchasing power.
In business contexts, mid-market companies fall between small businesses and large enterprises: The acquisition targeted mid-market firms with revenues between fifty and five hundred million.
Dominant cultural current
- accessibleAble to be reached
- stepping-stoneInterim stage toward goal
- aspirationalStriving toward ideals
- approachableEasy to engage with
democratized · attainable · moderate · balanced · practical · sensible · entry-level · comfortable
Intermediate story between floors
- sponsorFunder of activities
- EBITDAProfit before major deductions
- valuationAssessment of monetary worth
- acquisitionAct of obtaining something
syndication · transaction · carve-out · platform · add-on · underwriting · mandate
Major department store chain
- JCPenneyAmerican department store chain
- outletPoint of release
- big-boxLarge-format retail chain
- suburbanOf residential outskirts
catalog · flagship · clearance · seasonal · promotional · markdown · inventory · turnover
Global hotel conglomerate
- HamptonPlace name, surname
- NovotelInternational hotel chain
- conventionAgreed standard of behavior
- amenitiesDesirable features of place
Of residential outskirts
- familyRelated people together
- price-consciousMindful of costs
- bourgeoisMiddle-class and conventional
- salarymanJapanese corporate employee
mainstream
Dominant cultural current
- accessibleAble to be reached
- stepping-stoneInterim stage toward goal
- aspirationalStriving toward ideals
approachable · democratized · attainable · moderate · balanced · practical · sensible · entry-level · comfortable · unpretentious
mezzanine
Intermediate story between floors
- sponsorFunder of activities
- EBITDAProfit before major deductions
- valuationAssessment of monetary worth
acquisition · syndication · transaction · carve-out · platform · add-on · underwriting · mandate
Macy's
Major department store chain
suburban · catalog · flagship · clearance · seasonal · promotional · markdown · inventory · turnover
Marriott
Global hotel conglomerate
- HamptonPlace name, surname
- NovotelInternational hotel chain
- conventionAgreed standard of behavior
amenities · complimentary · reliable · standardized · franchise
suburban
Of residential outskirts
- familyRelated people together
- price-consciousMindful of costs
- bourgeoisMiddle-class and conventional
- business typesbig business, business, corporation, sole proprietorship, partnership
- Firmographicsindustry, location, annual sales, headquarters, sector
- salessale, sales, selling, salesperson, salesman
- market standingleader, challenger, incumbent, frontrunner, underdog
mid-marketmass-market
For widespread commercial sale
exclusive · elite · aspirational · value · populist
mid-marketexclusive
Limited to one group
elite · mass-market · bespoke · couture · haute couture
mid, market, middle, midst, midway, midpoint, midnight, midday, midterm