customer relations

Buyer-business communication management

Customer relations refers to how a business interacts with its customers—the practices, policies, and attitudes that shape those interactions.

A company with good customer relations treats buyers well and handles complaints effectively.

The term often appears in job titles and department names: She works in customer relations.

Poor customer relations can sink a business faster than a poor product.

Opposites
business focus orientation

customer relationsproduct development

Creating new market offerings

manufacturing · production · research and development · supply chain management · logistics

stakeholder engagement direction

customer relationsemployee relations

Workplace interpersonal management

labor relations · investor relations · workforce management · community relations

Family

customer, relations

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G