PR stunt
Staged media grab
A PR stunt is an event or action designed primarily to attract media attention and publicity rather than to accomplish anything substantive.
The term is usually dismissive, suggesting the act is calculated and hollow: Critics called the CEO's factory visit a PR stunt.
Companies, politicians, and celebrities stage PR stunts to shape public perception, though calling something a PR stunt implies seeing through the manipulation.
- publicityMedia-driven awareness
- mediaInformation distribution channels
- media circusExcessive news coverage event
- headlineNews article title
- front pageNewspaper's opening display
breaking news · news cycle · gimmick · attention · viral · going viral · social media · spectacle · buzz · hype · fifteen minutes of fame · celebrity · paparazzi · staged · fake · controversy · outrageous · shocking
- tabloidsNational Enquirer, TMZ, Daily Mail, People, Globe
- PRpress release, PR agency, media kit, PR campaign, talking points
PR stuntcommercial
Paid broadcast promotion
advertisement · sponsored content · advertising campaign · marketing campaign · infomercial
stunt, public, relation, relate, relating, relational, relativity, stunts, stunted