ideate

Cook up notions

To ideate is to form ideas or concepts, especially in a creative or brainstorming context.

The word appears frequently in business and design settings: We spent the morning ideating solutions to the packaging problem.

It carries a whiff of corporate jargon—one can simply say think or brainstorm—but it usefully emphasizes the generative phase of creative work, before ideas are evaluated or refined.

conceptualize

brainstorm

Spontaneous idea generation

theorize · synthesize · cogitate · notion · hypothesize · postulate · speculate · abstract · premise · concept

create

brainstorm

Spontaneous idea generation

formulate · outline · develop · generate · originate · conceive · design · blueprint · scheme · visualize

innovate

brainstorm

Spontaneous idea generation

pivot · breakthrough · hackathon · incubate · entrepreneurship · startup · accelerator · cutting-edge · venture · design-thinking

invent

prototype

First functional specimen

invention · breakthrough · devise · contrive · originate · pioneer · discover · fabricate · innovate · concoct

imagine

envision

Picture in thought

dream · picture · conjure · fancy · reverie · vision · conceive · imagine · visualization · dreamscape

Categories
Opposites
action vs. conception

ideateexecute

Carry out fully

implement · actualize · realize · do · carry out

mental activity vs. mental passivity

ideatestagnate

Cease to develop

go blank · vegetate · blank out · zone out · draw a blank

creative generation vs. critical evaluation

ideatecritique

Detailed evaluative analysis

evaluate · judge · analyze · reject · dismiss

Phrases
Family

idea, ideal, ideas, idealistic, ideally, idealism, idealize, idealist, idealized

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G