big idea
Ambitious central notion
A big idea is the central concept or thesis behind something—a campaign, a book, a business proposal.
The phrase often carries slight skepticism or challenge: So what's the big idea? demands explanation for questionable behavior.
What's the big idea, showing up at midnight?
In creative and business contexts, the big idea is the core insight that makes everything else work.
- paradigmGoverning framework of thought
- creativityCapacity for original thought
- ideationForming mental concepts
- philosophyStudy of fundamental truths
- eurekaDiscovery triumph cry
aha moment · blueprint · master plan · brainstorming · blue sky thinking · moonshot · lightbulb moment · strategy · originality · imagination · theory · game-changer · visionary · lateral thinking · breakthrough · quantum leap · ideology · framework
big ideaminor detail
Insignificant specific element
triviality · minutia · technicality · fine point · particulars
big ideaminor tweak
received wisdom · status quo · same old thing · business as usual · safe bet
big ideamodest proposal
Deliberately understated radical idea
half-measure · band-aid solution · stopgap · quick fix · tunnel vision
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