commodifying
Turning into merchandise
Commodifying is treating something as a product to be bought and sold.
The term usually carries critical connotations—that market logic is being applied where it shouldn't be: commodifying education, commodifying human relationships.
Things that get commodified lose some essential quality in the transaction, reduced from their full meaning to mere exchange value.
Mutual giving and receiving
- transactionExchange of goods/money
- barterDirect goods-for-goods exchange
- importObtain from overseas
- exportForeign-bound sale
deal-making · negotiation · supply-chain · distribution · logistics · trafficking · buying · selling
Converting something into revenue
- securitizationBundling debts into investable instruments
- privatizationState sells public assets
- valuationAssessment of monetary worth
- capitalizationUsing big letters properly
investment · speculation · derivatives · futures · equity · portfolio · dividends · royalties
Reducing humans to things
- dehumanizationDenying personhood to others
- reificationTreating abstracts as concrete
- quantificationExpressing something numerically
- standardizationImplementing uniform technical specifications
homogenization · interchangeability · fungibility · instrumentalization · depersonalization · reduction · alienation · exploitation
Promoting and selling goods
- brandingCreating distinctive identity
- consumerismPreoccupation with acquiring goods
- mass-productionLarge-scale standardized fabrication
- packagingProtective product enclosure
advertising · marketing · franchising · licensing · sponsorship · promotion · corporate · retail
exchange
Mutual giving and receiving
- transactionExchange of goods/money
- barterDirect goods-for-goods exchange
- importObtain from overseas
export · deal-making · negotiation · supply-chain · distribution · logistics · trafficking · buying · selling · marketplace
monetization
Converting something into revenue
- securitizationBundling debts into investable instruments
- privatizationState sells public assets
- valuationAssessment of monetary worth
capitalization · investment · speculation · derivatives · futures · equity · portfolio · dividends · royalties · earnings
objectification
Reducing humans to things
- dehumanizationDenying personhood to others
- reificationTreating abstracts as concrete
- quantificationExpressing something numerically
standardization · homogenization · interchangeability · fungibility · instrumentalization · depersonalization · reduction · alienation · exploitation · pricing
merchandising
Promoting and selling goods
- brandingCreating distinctive identity
- consumerismPreoccupation with acquiring goods
- mass-productionLarge-scale standardized fabrication
packaging · advertising · marketing · franchising · licensing · sponsorship · promotion · corporate · retail · wholesale
- financebank, CFO, banks, controller, finance
- obsessionsobsession, fixation, monomania, preoccupation, mania
commodifyingnationalizing
State acquisition of private assets
collectivizing · sanctifying · enshrining · socializing · gifting
commodifyingcherishing
Holding something deeply valued
respecting · treasuring · venerating · dignifying · humanizing
commodifyingsingularizing
Making grammatically one
individualizing · particularizing · distinguishing · differentiating · authenticating
accommodate, accommodation, commodity, decommodification, commodious, commodify, commodification, commodified, commodifies