commodifies
Turns into merchandise
Commodifies means turns something into a commodity—something bought and sold in the marketplace.
The term usually carries critical weight, suggesting that something valuable is being reduced to its commercial potential: Social media commodifies personal relationships.
Art, labor, nature, identity, and attention are frequently described as being commodified by market forces.
Convert to revenue
- marketizeApply commercial principles to
- productizeMake market-ready for sale
- corporatizeConvert to business model
- merchandiseCommercial products offered
capitalize · exploit · privatize · mass-produce · industrialize · franchise · package · brand
Based on exchange
- exchangeMutual giving and receiving
- influencerPerson with promotional reach
- followerOne who supports another
- subscriberOne who enrolls regularly
engagement · monetize · parasocial · clout · networking · attention · likes · views
Suited to circumstance
- exploitNotable act or abuse
- packageWrapped item for delivery
- diluteReduce by adding solvent
- mainstreamDominant cultural current
exoticize · tokenize · trivialize · stereotype · fetishize · sanitize · rebrand · market
Notable act or abuse
- outsourceProcure services externally
- contractEnforceable written agreement
- gigShort-term paid work
- precariousDangerously insecure
dehumanize · underpay · objectify · transactional · freelance · piecework · workforce · temp
monetize
Convert to revenue
- marketizeApply commercial principles to
- productizeMake market-ready for sale
- corporatizeConvert to business model
merchandise · capitalize · exploit · privatize · mass-produce · industrialize · franchise · package · brand · consumerize
transactional
Based on exchange
- exchangeMutual giving and receiving
- influencerPerson with promotional reach
- followerOne who supports another
subscriber · engagement · monetize · parasocial · clout · networking · attention · likes · views · clicks
appropriate
Suited to circumstance
mainstream · exoticize · tokenize · trivialize · stereotype · fetishize · sanitize · rebrand · market · authenticity
exploit
Notable act or abuse
precarious · dehumanize · underpay · objectify · transactional · freelance · piecework · workforce · temp · disposable
commodifiesprotects
Defends from threat
preserves · nationalizes · collectivizes · socializes · shields
commodifiesauthenticates
Confirms as genuine
personalizes · individualizes · humanizes · restores · particularizes