campaign literature

Political promotional materials

Campaign literature is printed or digital material distributed to promote a political candidate or cause—flyers, pamphlets, mailers, and brochures outlining positions and urging votes.

The term extends to any promotional material for organized efforts: The advocacy group's campaign literature emphasized environmental impacts.

Often arrives unsolicited in mailboxes during election season.

Related
  • leafletSingle-sheet printed handout
  • flyerPrinted advertisement sheet
  • brochurePrinted promotional material
  • posterDisplayed printed notice
  • manifestoPublished statement of principles

pamphlet · handbill · door hanger · direct mail · persuasion · push poll · graphic design · public awareness · slogan · name recognition · voter mobilization · get out the vote · layout planning · sign · logo · card · emotional appeal · copywriting

Categories
Opposites
medium/format

campaign literaturetelevised debates

Public arguments shown live

campaign rallies · radio spots · town hall meetings · campaign speeches · stump speeches

purpose/intent

campaign literaturenews coverage

Journalistic attention to events

source/origin

campaign literatureopposition research

Investigating adversaries for damaging information

investigative journalism · exposé · muckraking · watchdog journalism · news reporting

Family

campaign, literature, campaigns, campaigned, campaigning, campaigner, campaigners, literal, literary

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated G