yard signs

Opposites
advertising medium/channel

yard signsdigital ads

Promotional content online

television commercials · radio spots · online banners · viral marketing · streaming ads

visibility/public expression

yard signssecret ballot

Confidential electoral choice

silent majority · keeping to oneself · anonymous donation · disengagement

formality of political expression

yard signspress conference

Organized media Q&A

ballot box · formal declaration · sworn testimony

Familiarity
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