name recognition
Known by strangers
Name recognition is the degree to which people know who someone is by name, especially in politics or business.
A candidate with high name recognition doesn't need to introduce themselves to voters: She's polling well, but her name recognition is still low in rural counties.
The term implies familiarity without necessarily indicating approval or support.
- endorsementsFormal declarations of support
- notorietyFame from misdeeds
- public imagePerceived external persona
- top of mindReadily accessible in thought
- mindsharePortion of collective attention
fame · brand awareness · memory recall · influence · trustworthiness · visibility · candidates · celebrity · brand equity · social capital · press coverage · fundraising · recall · market positioning · word of mouth · famous · viral marketing · notable
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- famefame, famous, celebrity, renown, famed
- Brand Presencebrand awareness, visibility, online presence, advertising, storefronts
- infant developmentbabbling, developmental milestones, crawling, first steps, developmental delay
- intangible assetsintangible assets, patent, copyright, trade secret, brand
- brand metricsbrand awareness, brand equity, brand loyalty, brand image, brand value
name recognitionobscurity
State of being unknown
anonymity · namelessness · invisibility · facelessness · unrecognizability
name recognitionmerit
Deserved praise-worthiness
expertise · qualification · track record · credentials · competence