brighteners

Things adding vibrancy

Brighteners are substances added to make things appear brighter or whiter.

Laundry brighteners contain optical agents that absorb ultraviolet light and emit visible blue light, counteracting yellowing in fabrics: This detergent contains optical brighteners.

Tooth-whitening products and cosmetics may also be called brighteners.

In photography and design, brighteners are tools or filters that increase luminosity.

laundry

bleach

Chemical stain and germ killer

softener · oxygen bleach · color-safe bleach · fresheners · garment care

visual

highlights

Notable moments emphasized

sparkle · shimmer · radiance · filters · color correction · backlighting · fill light

cosmetic

illuminators

Sources of light

kojic acid · retinol · glycolic acid · exfoliants · turmeric · licorice extract

chemical

hydrogen peroxide

Oxidizing disinfectant and bleach

surfactant · ammonia · alkali · titanium dioxide · phosphates · stabilizer · catalyst · bleaching agents · chlorine dioxide · zinc oxide

dental

whitening strips

Adhesive oral bleaching product

whitening pen

mood

cheerfulness

State of bright spirits

positivity · joy · enthusiasm · liveliness · spirits · energy · cheer · delight · inspiration · motivation

Categories
Opposites
luminosity/visual effect

brightenersdimmers

Brightness-reducing switches

shadowers · faders · tarnishers · muters · oxidizers

mood/atmosphere effect

brightenersdampeners

Things that lessen force

downers · depressants · buzzkills · wet blankets · dampers

Phrases
Family

brightened, brightener

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G