brandjacking
Stealing corporate identity
Brandjacking is hijacking a brand's identity online—creating fake social media accounts, websites, or content that impersonates a company to deceive customers, damage reputation, or profit fraudulently.
The term combines brand with hijacking: The company discovered someone was brandjacking them on Twitter.
It also describes activists co-opting corporate messaging for criticism or parody.
Fabricated user profile
- phishingFraudulent credential harvesting
- spoofingFraudulent imitation
- fraudIntentional criminal trickery
- counterfeitFraudulent imitation
scam · identity theft · deception · forgery · impostor · catfishing · social engineering · pretexting
Currently gaining widespread attention
- viralSpreading quickly online
- parody accountSatirical fake identity online
- trollDeliberate online antagonist
- misinformationFalse data spread unintentionally
boycott · memes · verified badge · impersonation · sock puppet · astroturfing · fake followers · newsjacking
Mockery exposing vice
- spoofComic exaggerated imitation
- caricatureExaggerated comic depiction
- lampoonHarsh public mockery
- mockeryScornful ridicule or travesty
fair use · commentary · send-up · takeoff · burlesque · pastiche · criticism · First Amendment
Area of control
- trademark infringementUnauthorized use of protected marks
- registrarKeeper of official records
- ICANNDomain name system coordinator
- backorderDeferred fulfillment request
fake account
Fabricated user profile
- phishingFraudulent credential harvesting
- spoofingFraudulent imitation
- fraudIntentional criminal trickery
counterfeit · scam · identity theft · deception · forgery · impostor · catfishing · social engineering · pretexting · fake profile
trending
Currently gaining widespread attention
- viralSpreading quickly online
- parody accountSatirical fake identity online
- trollDeliberate online antagonist
misinformation · boycott · memes · verified badge · impersonation · sock puppet · astroturfing · fake followers · newsjacking
satire
Mockery exposing vice
- spoofComic exaggerated imitation
- caricatureExaggerated comic depiction
- lampoonHarsh public mockery
mockery · fair use · commentary · send-up · takeoff · burlesque · pastiche · criticism · First Amendment · dilution
domain
Area of control
- trademark infringementUnauthorized use of protected marks
- registrarKeeper of official records
- ICANNDomain name system coordinator
brandjackingbrand partnership
Allied commercial promotion
brand licensing · co-branding · affiliate marketing · corporate communications
brand, jack, brands, branded, branding, brandy, jacks, jacked, jacking