brand licensing
Logo permission deals
Brand licensing is an arrangement where a company permits another to use its trademark, logo, or brand identity on products or services in exchange for fees or royalties.
The licensor maintains brand control while the licensee gains access to established market recognition: Disney's brand licensing puts its characters on everything from lunchboxes to hotel rooms.
The practice lets brands extend into new categories without manufacturing expertise.
- franchiseLicensed business operation
- copyrightExclusive reproduction rights
- trademarkRegistered commercial identifier
- joint ventureCollaborative business arrangement
- merchandisingPromoting and selling goods
patent · revenue sharing · white-labeling · royalty payments · trade secret · proprietary rights · profit margin · advertising campaign · celebrity endorsements · infringement · partnership · contract negotiation · sublicensing · publishing rights · approved vendor · quality control · product placement · territorial rights