newsjacking
Exploiting breaking stories
Newsjacking is the practice of inserting your brand or message into breaking news to gain attention.
Marketers and publicists monitor trending stories and quickly create content that ties their product or cause to what people are already discussing: The company's newsjacking of the viral moment earned them millions of impressions.
The technique requires speed and can backfire if the connection feels forced or exploitative.
Currently gaining widespread attention
- viralSpreading quickly online
- brandCompany's product line name
- campaignOrganized effort toward goal
- hashtagLabeled link for posts
content · engagement · real-time · opportunistic · relevance · audience · reach · visibility
trending
Currently gaining widespread attention
hashtag · content · engagement · real-time · opportunistic · relevance · audience · reach · visibility · amplification
press
Apply force downward
spokesperson · media · angle · pitch · coverage · journalist · headline · story · narrative · reactive
monitoring
Ongoing observation of something
timing · Twitter · meme · blog · post · SEO · keywords · insertion · commentary · topical