commercial advertising
Sponsored media messages
Commercial advertising is the promotion of products, services, or brands through paid media channels—television spots, billboards, online banners, sponsored content.
The term distinguishes profit-driven marketing from public service announcements or political campaigns.
The stadium was plastered with commercial advertising.
In casual use, often shortened to just "advertising" or "commercials."
- brand awarenessPublic familiarity with company
- televisionBroadcast viewing device
- prime timeEvening TV's busiest window
- Super Bowl adsChampionship football commercials
- storytellingRecounting events aloud
emotional appeal · print media · banner ads · cultural sensitivity · radio · cross-promotions · market share · celebrity endorsements · consumer spending · buying power · visual metaphors · digital platforms · sponsored content · social media · millennials · billboards · jingles · product placement
commercial advertisingjournalism
News gathering and dissemination
news reporting · artistic expression · investigative journalism · hard news · opinion journalism
commercial advertisingpublic service announcement
Broadcast promoting civic awareness
PSA · organic content · word of mouth · public broadcasting · press coverage
commercial advertisingword of mouth
Information passed through conversation
grassroots advocacy · user-generated content · viral sharing · peer review
commercial, advertising, commerce, commercialize, commercialization, commercialized, commercialism, commercially, commercials