ice bucket challenge
Viral dousing phenomenon
The ice bucket challenge was a viral social media phenomenon from 2014 in which participants dumped buckets of ice water over their heads, posted videos online, and nominated others to do the same—all to raise awareness and donations for ALS research.
The campaign raised over $100 million: My uncle nominated me for the ice bucket challenge.
- hashtagLabeled link for posts
- viralSpreading quickly online
- going viralSpreading rapidly online
- motor neuronsNerves controlling muscle activation
- nerve cellsSignal-transmitting body units
nomination · donation · activism · ice bath · charity · meme · neurology · education · influencer · cause · ALS · Lou Gehrig's disease · platform · degenerative disease · philanthropy · good cause · advocacy · awareness
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- fundraisingdonation, donations, donor, donors, fundraiser
- viral trendsmeme, memes, going viral, trending topics, planking
- risky activitiesRussian roulette, chicken, cliff diving, bull riding, bungee jumping
- viral contentviral, go viral, going viral, viral content, virality
visibility/publicity of charitable action
ice bucket challengeanonymous donation
Contribution with hidden source
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