Ogilvy
Ogilvy is a global advertising and marketing agency, among the most influential in the industry's history.
Founded in 1948 by David Ogilvy, the firm pioneered research-driven advertising and brand image campaigns.
The name appears in industry discussions of classic advertising: The Ogilvy approach emphasizes understanding the consumer.
David Ogilvy's writings remain standard reading in marketing education.
Creating promotional text
- headlinesArticle titles in newspapers
- campaignsOrganized efforts toward goals
- SchweppesHistoric tonic water producer
- print adsPromotional content in publications
magazine ads · direct response · testimonials · Madison Avenue
Ambitious transformative concept
- brand imagePublic impression of company
- researchSystematic fact-finding effort
- disciplineTrained self-control or specialty
- craftSkilled manual art
clarity · storytelling · fact-based · persuasion · elegance · intelligence
Interconnected system spanning Earth
- account managementOverseeing customer relationships professionally
- full-serviceProviding all amenities
- mergerCorporate combination
- holding companyBusiness owning other businesses
Public impression of company
- positioningArranging in specific locations
- DovePersonal care brand
- American ExpressMajor charge card company
- IBMMultinational technology corporation
copywriting
Creating promotional text
- headlinesArticle titles in newspapers
- campaignsOrganized efforts toward goals
- SchweppesHistoric tonic water producer
print ads · magazine ads · direct response · testimonials · Madison Avenue
big idea
Ambitious transformative concept
- brand imagePublic impression of company
- researchSystematic fact-finding effort
- disciplineTrained self-control or specialty
craft · clarity · storytelling · fact-based · persuasion · elegance · intelligence
global network
Interconnected system spanning Earth
- account managementOverseeing customer relationships professionally
- full-serviceProviding all amenities
- mergerCorporate combination
holding company · multinational · pitches · retainer · account executives
brand image
Public impression of company
- positioningArranging in specific locations
- DovePersonal care brand
- American ExpressMajor charge card company
IBM · Maxwell House · trust · consistency · emotional connection