creatives

Imaginative industry workers

Creatives is a noun referring to people who work in creative fields—designers, writers, artists, advertising professionals, and similar roles.

The term emerged from corporate and marketing contexts where it distinguishes idea-generators from other staff: We need to get the creatives in on this campaign.

Some find it reductive, turning a human quality into a job category.

originality

visionary

Imaginative planner of futures

ingenuity · pioneering · groundbreaking · trailblazing · avant-garde · unconventional · nonconformity · bold · fresh · distinctive

practitioners

painter

One who applies pigment

actor · photographer · filmmaker · illustrator · writer · designer · animator · composer · choreographer · artisan

imagination

fantasy

Imaginative mental wandering

whimsy · muse · surreal · dreamscape · vision · brainstorm · ideation · improvisation · experimentation · play

industry

agency

Power to act

client · studio · collective · residency · gallery · grant · collaboration · pitch · brief · deadline

design

typography

Arranging letters for display

sketch · wireframe · composition · branding · graphics · mockup · rendering · storyboard · illustration · styling

Categories
Opposites
occupational role/thinking style

creativesanalysts

Those who dissect data

accountants · administrators · bureaucrats · suits · number crunchers

organizational function

creativesmanagement

Organizing and directing resources

executives · administrators · back office · support staff · finance department

cognitive approach

creativesconformists

Those obeying social norms

literalists · traditionalists · conventionalists · left-brainers · rationalists

Phrases
Family

creative, creativity, creatively, creativeness, creative writing, creative process, creative thinking, creative arts, creative work

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G