Wienermobile

Hot dog vehicle

The Wienermobile is a fleet of hot-dog-shaped promotional vehicles operated by Oscar Mayer, the processed meat company.

These orange-and-yellow cars—shaped like frankfurters nestled in buns—have toured the United States since 1936, becoming an iconic piece of American advertising kitsch.

The drivers are called Hotdoggers.

hotdog

frankfurter

Seasoned smoked sausage

ketchup · relish · condiments · beef · pork · grilled · ballpark · cookout · Oscar Mayer · bologna

marketing

brand ambassador

Paid company promoter

product promotion · corporate · merchandise · jingle · logo · sponsorship · giveaway · sampling · campaign · photo opportunity

vehicle

hotdogger

Attention-seeking performer

touring · fleet · driver · windshield · wheels · chassis · steering · cockpit · antenna · license plate

americana

kitsch

Tasteless, garish art

Americana · novelty · whimsy · landmark · tourism · memorabilia · Midwest · quirky · retro · classic

Categories
Opposites
food association

Wienermobilenutritious

Rich in beneficial substances

healthy · salad · kale · whole wheat · vegetables

vehicle branding/design

Wienermobileambulance

Emergency medical transport

city bus · minivan · delivery truck

cultural tone

Wienermobilelimousine

Stretched luxury automobile

Rolls-Royce · Mercedes-Benz · luxury sedan · hearse · Bentley

Phrases
Family

wiener, mobile, wieners, mobiles, mobility, mobilize, mobilization, immobile, automobile

Familiarity
Top 1,000,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G