Oscar Mayer Wienermobile

Sausage-shaped vehicle

The Oscar Mayer Wienermobile is a promotional vehicle shaped like a giant hot dog on a bun, operated by the Oscar Mayer meat company since 1936.

The fleet of Wienermobiles travels to events across the United States, driven by brand ambassadors called "Hotdoggers." The vehicle has become an icon of American advertising kitsch: We saw the Wienermobile at the state fair.

Related

bun · tailgate party · roadside · mascot · advertising · jingle · brand mascot · yellow · red · giant · novelty · parade · Americana · frankfurter · meat · Oscar · iconic · pop culture icon

Categories
Opposites
vehicle function and purpose

Oscar Mayer Wienermobilefood truck

Vehicle selling prepared meals

ice cream truck · delivery van · mobile kitchen · taco truck · catering truck

cultural tone and brand image

Oscar Mayer Wienermobilearmored car

Reinforced money transport

military transport

vehicle design philosophy

Oscar Mayer Wienermobileunmarked car

Disguised police automobile

Toyota Camry · Lincoln Town Car

Family

wiener, mobile, wieners, mobiles, mobility, mobilize, immobile, automobile, Viennese

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G