Krispy Kreme

Glazed doughnut retailer

Krispy Kreme is an American doughnut chain known for its glazed doughnuts, especially served warm.

The company's "Hot Now" sign indicates when fresh doughnuts are available.

Founded in 1937, the brand has become synonymous with sweet, airy glazed doughnuts: We stopped at Krispy Kreme when the hot light was on.

nostalgia

classic

Of lasting excellence

childhood · beloved · heritage · memorable · road trip · Southern · family · vintage · neon sign · Winston-Salem

doughnut

glazed

Coated with shiny finish

dough · hole · dozen · box · sprinkles · filled · jelly · cream · powdered · maple

indulgence

guilty pleasure

Enjoyment tinged with shame

splurge · decadence · temptation · satisfying · reward · cheat day · sugar rush · sweet tooth · morning treat · celebration

brand

franchise

Licensed business operation

fast food · coffeehouse · kiosk · factory store

Categories
Opposites
donut brand competition

Krispy KremeDunkin

Fast-food coffee franchise

Tim Hortons

food production method

Krispy Kremeartisan bakery

Shop selling handmade breads

patisserie · boulangerie · homemade · scratch-made · small-batch

indulgence vs. health

Krispy Kremesalad bar

Self-service vegetable station

health food store · Weight Watchers · kale · juice bar · juice cleanse

Family

crispy

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G