SoulCycle

Boutique cycling studio

SoulCycle is a chain of indoor cycling studios offering high-intensity spin classes set to loud music in candlelit rooms.

The brand cultivates a cult-like fitness experience, with devoted followers and celebrity instructors.

The name has become shorthand for a certain type of expensive, aspirational boutique fitness: She's a SoulCycle person.

fitness

spinning

Revolving around an axis

  • cardioPulse-elevating exercise regimen
  • workoutStructured physical exercise
  • intervalDuration between two points

endurance · resistance · sweat · pedaling · cadence · climb · sprint · torchbearers · choreography · weights

experience

candlelit

Lit by wax flames

tribe · community · energy · music · playlist · podium · inspiration · journey · transformation · empowerment

brand

premium

Added cost for better

candles · merchandise · apparel · retail · influencer · celebrity · lifestyle · luxury · expansion · franchise

culture

cult

Fervent fringe group

status · exclusivity · waitlist · competition · cliques · Instagram · humble-brag · athleisure · millennial · gentrification

Categories
Opposites
exercise setting

SoulCycleroad cycling

Bicycle racing on pavement

mountain biking · trail riding · bike commuting · bikepacking · BMX

fitness culture/branding

SoulCyclePlanet Fitness

Low-cost fitness franchise

LA Fitness · YMCA · home workout · Gold's Gym · garage gym

exercise philosophy

SoulCyclemeditation

Focused attention practice

solo hiking · lap swimming

Family

soul, cycle, souls, soulful, soulless, soulfully, cycles, cycled, cycling

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Positive · Everyday, not technical · Rated G