Joe Camel
Joe Camel was a cartoon mascot used by Camel cigarettes from the late 1980s until 1997, when R.J.
Reynolds retired him amid criticism that his cool, humanoid appearance appealed to children.
The character became a symbol of tobacco marketing controversies and restrictions: They pulled a Joe Camel—marketing adult products with cartoon characters.
- cigarettesPaper-wrapped tobacco for smoking
- cancer sticksDerogatory term for cigarettes
- tobaccoDried smoking leaf
- big tobaccoMajor cigarette corporations collectively
- mascotGroup's symbolic figure
cartoon · smoking · advertising · ad campaign · controversy · cool · sunglasses · leather · jacket · billboard · banned · marketing · kids · dromedary · hump · desert · smooth · pack
health messaging mascots
Joe CamelSmokey Bear
Forest Service wildfire mascot
Woodsy Owl · Captain Planet · anti-drug campaigns · ethical marketing · cause marketing