Sara Lee

Cheesecake from freezer

Sara Lee is an American brand of packaged baked goods—pound cakes, pies, cheesecakes, and frozen desserts found in grocery stores.

The name comes from the founder's daughter.

The advertising slogan "Nobody doesn't like Sara Lee" became a cultural catchphrase, sometimes used ironically about things that seem universally appealing.

Related

bakery · baked goods · grocery · grocery store · supermarket · pie · swirl · cream cheese · slices · thaw · box · red box · freezer · snack · brand · Chicago · cake · pastry

Categories
Opposites
commercial vs. artisanal production

Sara Leehomemade

Prepared at one's residence

from scratch · artisanal · handmade · small-batch · cottage industry

frozen/packaged vs. fresh-baked

Sara Leemade to order

Custom-built per request

brand positioning in baked goods market

Sara LeePepperidge Farm

American commercial bakery brand

Little Debbie · artisan bakery · French patisserie

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G