Lego

Interlocking plastic bricks

Lego is the Danish toy company known for its colorful interlocking plastic bricks, and by extension the bricks themselves.

The name comes from Danish "leg godt" meaning "play well." Lego is technically a trademark, so the company prefers "Lego bricks" over "Legos," though few people observe this distinction: She built an elaborate castle out of Lego. (Lowercase lego appears in casual usage.)

building

bricks

Fired clay building units

baseplate · minifigures · studs · pieces · construction · assembly · modular · stackable · interlocking · creative

design

creativity

Capacity for original thought

imagination · originality · blueprints · planning · symmetry · architecture · scale · replica · model · artistic

themes

Star Wars

Iconic space fantasy franchise

Bionicle · Batman · Disney · licensed

culture

convention

Agreed standard of behavior

store · haul · unboxing · nostalgia · childhood · sorting · investment · limited edition · collaboration · designer

play

imagination

Faculty for forming ideas

minifigures · characters · scenes · adventures · vehicles · spaceships · houses · castles · robots · creatures

education

STEM

Four-discipline academic grouping

programming · mechanics · gears · motors · sensors · problem-solving · spatial · creativity · learning · classroom

colors

bright

Emitting or reflecting light

  • primaryChief in importance
  • redPrimary color, warm
  • yellowHue between green and orange

blue · multicolored · vibrant · translucent · pieces · sorting · palette · hues · classic · transparent

collecting

sets

Grouped items together

retired · display · shelf · packaging · box · catalog · series · rare · valuable · unopened

Categories
Opposites
construction toy methodology

LegoPlay-Doh

Branded children's sculpting compound

clay · modeling clay · plasticine · playdough · sand

toy material composition

Legowooden blocks

Solid toy cubes

Lincoln Logs · wooden toys · clay · rag doll · stuffed animals

play structure

Legodolls

Toy human figures

action figures · imaginative play · pretend play · dress-up · free play

Phrases
Family

Legoland

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G