Old Navy

Affordable clothing chain

Old Navy is an American clothing retailer specializing in casual, affordable apparel for families.

A subsidiary of Gap Inc., it occupies the budget-friendly tier below its parent brand.

The stores are known for their warehouse-style layout and frequent sales: I got these jeans at Old Navy for fifteen dollars.

apparel

jeans

Casual denim trousers

polos · activewear · leggings · pajamas · shorts · sweaters · cardigans · outerwear · socks · underwear

retailer

store

Retail establishment

merchandise · franchise · commercial · consumer · marketplace · advertising · logo · tagline · back-to-school · fast-fashion

affordable

budget-friendly

Low in cost

deal · sale · clearance · markdown · savings · economical · low-cost · accessible · reasonable · thrifty

nautical

navy

Maritime military force

  • anchorSecures ships to seabed
  • shipSeagoing transport vessel
  • sailorSeafaring crew member

maritime · fleet · seafaring · flag · stripe · rope · porthole

casual

relaxed

Free of stress

laid-back · informal · leisurewear · easygoing · simple · basic · cozy · unpretentious · family-friendly · playful

Categories
Opposites
price point/market positioning

Old NavyNeiman Marcus

Luxury American department store

Gucci · Louis Vuitton · Chanel · Prada · Saks Fifth Avenue

fashion philosophy

Old Navyhigh fashion

Luxury designer apparel industry

haute couture · couture · avant-garde fashion · runway fashion · designer labels

brand exclusivity/accessibility

Old NavyHermès

French luxury goods company

bespoke · made-to-order

Family

older, elderly, oldest, naval, navies

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G