Rocawear

Rapper-founded clothing line

Rocawear is a hip-hop fashion brand founded by Jay-Z and Damon Dash in 1999.

The name combines Roc-A-Fella Records (their record label) with "wear." The brand became one of the most successful urban clothing lines of the early 2000s, known for oversized jeans, logo-heavy designs, and streetwear aesthetic: He was head-to-toe Rocawear back in high school.

brand

Jay-Z

Roc-A-Fella · trademark · apparel · licensing · acquisition · defunct · label · merchandise · authenticity · counterfeits

culture

hip-hop

Rhythmic spoken-word music

  • blingShowy expensive jewelry
  • 2000sFirst decade, 2000s
  • urbanPertaining to cities

hustle · swagger · Brooklyn · street style · music videos · status symbol · ghetto fabulous · ice · chains · throwback

fashion

baggy jeans

Oversized denim pants

hoodies · denim · sneakers · graphic tees · oversized · embroidered · outerwear · accessories · belts · watches

era

millennium

Span of thousand years

  • FUBUHip-hop apparel company
  • MeccaIslam's most sacred city
  • declineDecrease or refuse

revival

Opposites
fashion market positioning

RocawearChanel

French haute couture house

Hermès · haute couture · Dior · Louis Vuitton · Prada

cultural aesthetic

RocawearBrooks Brothers

Heritage American clothier

preppy · Ralph Lauren · Lacoste · Barbour · L.L. Bean

Family

wear, wears, wore, worn, wearing, wearer, wearable

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G