Korean Wave

Seoul's cultural export

Korean Wave refers to the global spread of South Korean popular culture since the late 1990s—K-pop music, television dramas, films, fashion, and cuisine.

The term translates the Korean *hallyu*.

What began as regional popularity in East Asia has become worldwide cultural influence: BTS rode the Korean Wave to international stardom.

The phenomenon encompasses everything from K-dramas on streaming platforms to Korean skincare routines.

hallyu

K-pop

Korean popular music genre

BTS · Netflix · streaming · Spotify · Billboard · Grammy · Oscar · viral · trending · influence

K-pop

idol

Object of worship

debut · trainee · Big Three · girl group · boy band · soloist · subunit · title track · mini album · visual

fandom

ARMY

Organized land military force

  • lightstickPortable chemical light source
  • biasUnfair inclination or prejudice
  • stanObsessive celebrity follower

fan cam · voting · album sales · fan service · photocard · merch · shipping · fan fiction · fan art · online community

industry

survival show

Contest of lasting longest

variety show · behind-the-scenes · vlog · content creation · algorithm

K-drama

melodrama

Sensational, emotionally overwrought drama

episodes · subtitles · cliffhanger · finale · ratings · plot twist · binge-watching · Netflix original · screenwriter · ensemble cast

Opposites
cultural export dominance

Korean WaveAmericanization

Adopting US cultural norms

Westernization · British Invasion · Bollywood · Nollywood · French cinema

cultural visibility/prominence

Korean Wavecultural isolation

Separation from outside societies

Family

wave, Korean, Korea, Koreans

Familiarity
Top 1,000,000
Profile
Used worldwide · Abstract · Positive · Rated G