K-beauty

Asian skincare trend

K-beauty refers to South Korean skincare and cosmetics, known for elaborate multi-step routines, innovative ingredients, and emphasis on achieving clear, dewy skin.

The industry has shaped global beauty trends, popularizing products like sheet masks, essences, and snail mucin: I got into K-beauty and now my routine has twelve steps.

skincare

essences

Fundamental natures or extracts

ampoules · emulsions · double cleansing · snail mucin · hyaluronic acid · moisturizers · sunscreen · exfoliants · mists · niacinamide

routine

layering

Forming successive strata

skin barrier · pH balance · morning routine · slugging · prep · absorption · glow · plump · bouncy · radiant

culture

Hallyu

Korean cultural wave abroad

  • SeoulSouth Korean capital city
  • K-popKorean popular music genre
  • GangnamUpscale Seoul district

dermatology · influencers · duty-free · self-care

aesthetic

glass skin

Flawless, luminous complexion ideal

youthful · natural makeup · CC cream · soft glam · flushed cheeks · minimalist · fresh-faced · bright

brands

Hera

Olympian marriage deity

Categories
Opposites
aesthetic goal

K-beautydramatic makeup

Bold cosmetics for performance

matte finish · natural aging

Family

beauty, K-drama, BB cream

Familiarity
Top 500,000
Profile
Used worldwide · Positive · Rated G