Gordon's

London dry brand

Gordon's is a brand of London dry gin, one of the world's best-selling gins since its founding in 1769.

The name appears most often in drink orders and cocktail recipes: I'll have a Gordon's and tonic.

The possessive form distinguishes it from the given name Gordon, indicating the brand rather than something belonging to a person named Gordon.

gin

London dry

Juniper-dominant spirit category

JuniperFeminine given name
tonicInvigorating medicinal drink
cocktailMixed alcoholic beverage

distillery · botanicals · Tanqueray · martini · spirits · mixer · bottle · highball · quinine · citrus peel

possessive

surname

Hereditary family identifier

familyRelated people together
belongingState of fitting in
ownershipLegal right of possession

shop · restaurant · establishment · business · place · house · property · Scottish · clan

brand

trademark

Registered commercial identifier

product lineBrand's complete merchandise array
labelIdentifying attachment or marker
marketingPromoting goods to consumers

consumer · logo · packaging · advertising · commercial · retail · supermarket · licensing · recognition · franchise

Categories

Diageo BrandsJohnnie Walker, Smirnoff, Guinness, Tanqueray, Captain Morgan
Beverage IndustryCoca-Cola, Pepsi, Starbucks, Budweiser, Heineken
cheap drinkscheap vodka, bottom shelf, box wine, jug wine, house wine

Opposites

spirit type

Gordon'svodka

Clear distilled spirit

Smirnoff · Absolut · Grey Goose · grain alcohol · rum

gin market positioning

Gordon'scraft gin

Small-batch distilled juniper spirit

Phrases

Family

Familiarity: Top 500,000
Profile: Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G