GEICO

Lizard-advertised insurer

GEICO is an American insurance company, primarily known for auto insurance.

The name is an acronym for Government Employees Insurance Company, reflecting its original customer base.

GEICO is recognizable for its extensive advertising featuring a gecko mascot and the slogan "fifteen minutes could save you fifteen percent or more on car insurance."

advertising

caveman

Prehistoric cave-dwelling human

campaign · mascot · spokesperson · branding · television · marketing · sponsorship · humor · animation · catchphrase

insurance

policy

Adopted principle of action

claim · liability · underwriting · adjuster · beneficiary · indemnity · actuary · risk · reimbursement · compensation

vehicle

car

Wheeled motor vehicle

boat · ATV · homeowners · renters · umbrella · rideshare

savings

discount

Reduced price offered

savings · bundling · rate · deal · value · affordable · cheap · economy · budget

Opposites
distribution model

GEICOState Farm

Large American insurance company

Allstate · New York Life · MetLife

market positioning

GEICOLloyd's of London

British insurance marketplace

State Farm · Liberty Mutual · USAA

Phrases
Family

gecko

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G