Cheez-It

Orange baked cracker

Cheez-It is a brand of small, square cheese crackers with a distinctive salty, savory taste.

The crackers have slightly puffy, crispy edges and come in various flavors.

Like many snack brands, the name sometimes appears generically: I grabbed a box of Cheez-Its at the store.

salty

salty

Tasting of brine

salted · addictive · briny · snackable · moreish · craveable · seasoning

texture

crunchy

Breaking with sound

snap · crunch · baked · toasted · golden · flaky · light · airy · brittle · crumbly

cheese

cheddar

Firm aged English cheese

processed · dusted · powdered · tangy · dairy · savory · umami · nacho · parmesan

snack

crackers

Crispy flat biscuits

snacktime · gameday · lunchbox · pantry · packaged · convenience · party · picnic · grazing · recess

brand

Kellogg's

Major cereal manufacturer

  • logoCompany identifying symbol
  • boxLidded storage container
  • packagingProtective product enclosure

varieties · flavors · mascot · commercials · slogan · American · iconic · grocery · supermarket

shape

square

Rhombus with right angles

uniform · stackable · edges · corners · perforated · hole · iconic · geometric · bite-sized · mini

Categories
Opposites
snack format

Cheez-Itpotato chip

Fried tuber wafer

Lay's · Doritos · Pringles · tortilla chip · pretzel

flavor profile

Cheez-ItOreo

Cream-filled chocolate sandwich cookie

cookie · graham cracker · candy · chocolate chip cookie · Teddy Grahams

food quality/processing

Cheez-Itartisan cheese

Handcrafted dairy product

cheddar cheese · aged cheddar · cheese plate · whole foods · brie

Family

cheese, cheesy, cheesecake, cheeseburger, cheesed, cheesemaker, cheesing, cheesecloth, cheesemonger

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G