Black Label
Whisky tier indicator
Black Label is a premium tier designation for products, especially whisky, indicating higher quality or longer aging than standard offerings.
Johnnie Walker Black Label, aged twelve years, established the convention.
The term now appears across spirits, beer, and other products to signal a step up from the basic version: I'll have the black label, not the regular.
- whiskyDistilled grain alcohol
- Johnnie WalkerBlended Scotch brand
- single maltUnblended Scotch whisky
- premiumAdded cost for better
- scotchDecisively put an end to
exclusive · luxury · brand · aged · smooth · bottle · reserve · top shelf · top-shelf · blend · distillery · prestige · gold · elite · expensive · liquor store · highball · old fashioned
- WhiskyMacallan, Scotch, bourbon, Glenlivet, Highland Park
- Action Sports BrandsQuiksilver, Billabong, O'Neill, Volcom, Roxy
- African Drinkspalm wine, rooibos tea, rooibos, Ethiopian coffee, Moroccan mint tea
- American BeersPabst, Schlitz, Falstaff, Schaefer, Ballantine
- Canadian DrinksMolson, Labatt, Canadian, Blue, Crown Royal
- HormelApplegate, bacon, ham, chili, pepperoni
Black Labelbottom shelf
Lowest horizontal storage surface
rotgut · value brand · store brand · house pour · house brand
black, label, blacks, blacker, blackest, blacken, blackened, blackening, blackness